With the platform seeing a surge in the number of users, it is continuously making efforts to make the app even more engaging for the content creators. Being a serious competitor to Instagram, TikTok observes a great increase in marketing through the app.
However, the brand awareness and campaigns might not be for every kind of business and you would require some time to understand how TikTok’s marketing work. The ad campaigns on TikTok feel like the regular clips on the app.
For people trying to map out the holiday marketing strategy, the infographic below shares an amazing and highly useful guide by TikTok. It highlights the important dates to note, usage stats, and even a calendar overview so that you can plan well.
Infographic by: Business-tiktok.com