YouTube’s latest feature called New to You is designed for its creator community to help creators get recognized, while also helping viewers discover new videos to watch.
The aim of New to You is to suggest those videos to viewers that are not frequently watched but can still catch their attention. The feature works a little differently from YouTube’s Explore page, where trending videos are recommended to watch.
YouTube’s product manager, Becca McArthur, explained that New to You was designed after users complained about their YouTube feeds appearing too dry. The company has, therefore, come up with a solution to make the video discovery experience a little more interesting for users.
There are two ways to access the new feature: a ‘New to You’ option will be displayed next to the categories section in the feed and a pop-up of the option will appear as you scroll down your feed, while looking for videos to watch.
The New to You feature will particularly be helpful for creators, as it would give those a chance to be discovered whose content is not popular on YouTube.