Several big brands have been using Social Proof to enhance their e-commerce sales across different social media platforms and websites. It is neither an application nor a paid advertisement program, in fact, is a social and psychological phenomenon. This method is used to similar actions are copied by people in order to undertake the behavior given in a situation.
Various companies use this method to tap into the basic human instincts to follow other people’s actions. With this technique, credibility isxx increased, and trust is developed. Moreover, all the barriers that hold people from making online purchases are also lifted.
Now there are more than 20 ways of optimizing your e-commerce sales through Social Proof and the infographic below tells you all about it in detail. So, without any further ado, let’s dive into it.
Infographic by: Blog.red-website-design.co.uk