Emoticons are a great way to express yourself better and make people understand the meaning of your words in a better way. Emojis are used on every social media platform and if we talk about Instagram, from stories to reels and posts, people use emojis everywhere.
Several brands and influencers use extensive emoji in their captions, stories, and videos so that they can deliver their message to the audience in a clearer way. The infographic below shows the most used emoji by brands and influencers on Instagram.
As the infographic reveals, there is not much difference among the choice of emojis that are used. Six out of the top ten emojis used by these accounts are the same which suggests that they share somewhat similar purposes in their content.
Infographic by: Socialbakers.com