Google EAT (Expertise-Authoritativeness-Trustworthiness) has been making rounds in the world because of its powerful role in Google My Business (GMB) listing. To achieve a better understanding of what Google EAT is all about and how it can help your business gain recognition through the platform of Google. Usually, when people type in their queries, Google directs them to the solution which could be in the form of either a product or a particular service. This approach might not help your business get any acknowledgement unless you the E-A-T factor into the GMB listing.
The first step is to establish concrete trust between your business and Google. Since Google is responsible for directing consumers on numerous business websites, it is your job to level up your expertise so Google can see you. Expertise, Authoritativeness, and Trustworthiness together make the perfect combination that leads to success, but only, if done rightly. To check where your business stands on the scale of Google Trust, head over to the Google Authority store (GAS) and get your business evaluated on the basis of Brand Influence, Engagement Viability, Influence Velocity, Q/A Quality, and Reputation Health. After getting your E-A-T evaluated, you can either choose to improve further through Google My Business Tool and reach perfection or you can go back and start from the beginning.
There are many ways to improve your businesses but adding Expertise, Authoritativeness, and Trustworthiness can help you attain the ultimate goal of your brand. All you have to do is muster enough courage to log into Google, use its advanced tools to evaluate your services and facilitate your business and improve its strategies to get optimum results. To learn more about the application of E-A-T to GMB (Google My Business) the listing, view the infographic below:
The first step is to establish concrete trust between your business and Google. Since Google is responsible for directing consumers on numerous business websites, it is your job to level up your expertise so Google can see you. Expertise, Authoritativeness, and Trustworthiness together make the perfect combination that leads to success, but only, if done rightly. To check where your business stands on the scale of Google Trust, head over to the Google Authority store (GAS) and get your business evaluated on the basis of Brand Influence, Engagement Viability, Influence Velocity, Q/A Quality, and Reputation Health. After getting your E-A-T evaluated, you can either choose to improve further through Google My Business Tool and reach perfection or you can go back and start from the beginning.
Infographic by: Advicelocal.com
