Instagram is undoubtedly the most engaging and socially flexible platform for both businesses and users. With its impressive features and sleek updates, it has won over the hearts of millions of people over the last years. Similarly, TikTok, on the other hand, has also taken the world by storm, especially the younger generation, for its captivating and entertaining media features. Before TikTok, many applications of the sort came to light, but this one lasted longer than all of them combined. The TikTok craze has not only helped people discover their inner artists or creative selves but also use their art to advocate a variety of causes.
The following infographic compares the two popular social platforms in terms of their Reels. Those who are still oblivious to the term of Reel should know that a Reel is a video with a duration of more than one minute. While the feature came along with the launch of TikTok as a built-in, Instagram just only recently took the inspiration to bring this feature out for the users. Currently, the Instagram Reel features contain less variety than that of TikTok as the company offers a pool of creative features for the users to ensure the creation of entertaining or informative content across all platforms.
To learn more about the statistics and the Reel engagement rate across both platforms, view the infographic:
Infographic by: Theinfluencermarketingfactory.com