Regardless of the fame of a brand, in 2020, every small and big business faced a massive decline, including almost half of the highly valuable brands in the world. However, some businesses were lucky enough to see a spike even in the most tragic year. The infographic shows the top 50 most valuable brands of the world and what is their value. Since last year, consumers have become very specific about the brands and relied upon only a few of their trusted brands for the supplies.
The heaviest hitter among all the top valued brands is Apple having $323 billion brand value followed by Amazon in the second and Microsoft in the third. All three of these tech brands saw an average growth by roughly 50% in the year 2020. Microsoft’s brand value was increased massively by $100 billion in one decade, and hence the company overtook another big tech, Google in the latest rankings.
Unfortunately, other brands resting at the top of the list, including Coca-Cola, Toyota, Mercedes, McDonald’s, and Disney, have not had a similar success rate in 2020. In fact, the companies have experienced a deceleration in the brand value. For example, Coca-Cola’s brand value has declined over $13 billion in the previous decade.
The fastest risers of 2020 were Amazon, Spotify, Microsoft, and Netflix. The companies saw a massive boost in their revenue because of the COVID-19 restrictions that forced the entire world to stay in their homes and shift to digital technology. Other tech companies like Intel, YouTube, Facebook, eBay, Cisco, etc., are also ranked in the top 50 most valuable global brands.
Automobile giant, Tesla also saw an incredible 769% increase in its brand value over the span of twelve months only.
The impacts of 2020 will stay longer than we expect, but the companies that keep up with the changing expectations of their customers are likely to heal from the loss quicker.
Infographic by: Visualcapitalist.com