Despite the heavy engagement rate all year, New Year Eve turned out to be the biggest day for Apple. In its latest news, the popular company shared the gigantic news with the world that on the day of New Year, the App store observed whopping spending of $540 million alone. Considering this a huge success as well as a record-breaker, the company further listed down a number of services that made a huge impact. For instance, in the last week of December, the company bagged $1.8 billion as people used this perfect opportunity to move digital goods into their homes and obtain interesting services like games or movies for their celebrations.
With over 1 billion screens installed in around 100 different countries around the world, supporting a variety of brands like LG, Sony, Xbox consoles, and VIZIO smart television, the company saw a soaring increase in the use of the Apple TV application on a global level. in the year 2021, the company will introduce its own TV shows like Losing Alice, Cherry, and Palmer along with the second seasons of "Dickinson," "Servant," "For All Mankind," "The Morning Show," and "See,". Besides this, the company has also introduced Apple Fitness and Apple Pay, which has already taken spots in the stores of the US, UK, and Australia.
In reference to Apple Music, which has already made quite a big name for itself in the music industry, the customers made enormous use of Apple Music's latest features such as "Autoplay" and "Listen," ultimately increasing the engagement rate of the company to 90 percent. Furthermore, the billion-dollar company also added that this year, the rate of customer engagement shot through the roof, leaving a whole bunch of reasons for the company to celebrate.