Facebook is releasing a bunch of updates for auto dealers to help them with listing, managing and promoting of their vehicle inventory across Facebook’s apps and services.
The updates are being released for US-based dealership Facebook Pages for now. They include a new “Manage Inventory” tab on dealership Pages, a simplifie d set-up process for automotive inventory ads, and a new “Vehicles” tab on dealership Pages where dealers can showcase their full vehicle inventory.
The new features will help ease the difficulties of creating and managing a vehicle catalog and promoting vehicles.
The Manage Inventory tab is designed to help create, manage and promote vehicle listings in one place. Other than that, it will also show important insights like views and leads to evaluate performance of the listings.
By setting up the automotive inventory ads, dealers can promote the right vehicle to the right person at the right time. This can be done by creating a catalogue (or selecting an existing one), and then by using a pre-filled template, the ad can be easily created.
Lastly, the Vehicles tab on the dealership Page will serve as a shopping surface where both new and used vehicle inventories will be displayed for free.