Apple’s new Small Business Program that it had announced last month was recently launched. The program has been introduced for small businesses and it reduces App Store's standard commission rate to 15% for developers earning up to $1 million per year in net revenue from the sale of apps and in-app purchases. The standard commission rate of 30% will apply to developers who earn more than $1 million.
Apple has started emailing eligible developers about the program, notifying them that the reduced 15% commission rate would go into effect by January 1, 2021. Some developers have even started to observe the 15% rate applied to their earnings already.
Looks like the reduced Small Business App Store fee is now in effect. This is for our Mac app, ImageFramer. Time in UTC. 42.5/50 = 0.85. @mjtsai @OliverJHaslam @9to5mac @MacObserver pic.twitter.com/7LkaAQMhAR— Jacob Gorban (@jacobgorban) December 24, 2020
Apple has started charging 15% commission instead of 30%, at least for @Nikola_App.— David Hodge Coding (@HodgeCoding) December 24, 2020
Seems totally plausible they'd want to start rolling it out a few days early unofficially.
The Small Business Program by Apple was launched after the company faced scrutiny over its App Store policies that were deemed unfair. Several companies spoke up and acted against the tech giant, including Epic Games that filed an antitrust lawsuit.
Apple claims that its Small Business Program will benefit the vast majority of App Store developers. A page of the program is available on Apple’s website with all its information and details for eligible developers to start enrolling themselves into the program.