Facebook used to be at the top among teenagers all over the world, even in the United States. But now with so many social media platforms out there, the landscape has broadened. And so have social media users increased for almost every other platform. But each platform has its own statistics, as well as a particular age of a group of people that are users in a greater quantity as compared to those of other ages.
Let us consider teenagers in the United States. With so many teenagers out there becoming influencers and following influencers, it comes as no surprise that Instagram is the top choice among this age group and demographic. Instagram also has original accounts of celebrities, who either use their Instagram accounts directly to communicate with their fans and followers. Otherwise, they allow their managers to handle their respective accounts. This adds to the glamorous appeal that Instagram has for teenagers, who are more likely to follow celebrities than any other audience.
Other prominent social media platforms for teenagers in the United States include Snapchat and Tik Tok. Both these platforms are also visually oriented, just like Instagram. This proves a trend among teenagers to have their visual content online, as compared to other forms of content such as audio or text. The infographic below shows features a few statistics related to the top social media platforms used by teenagers in America.
Infographic by: Statista