TikTok announced its #LearnOnTikTokProgram in May and now seems to be expanding it with a new tool that it is currently testing, called ‘Learn’.
The Learn feed will be available as an alternative for the ‘Following’ and ‘For You’ streams in the TikTok app. With the learn feed, users will have access to a number of educational video clips on the platform that they can scroll through.
The Learn feed is already available to some users but not all, since it is still currently under testing.
TikTok's #LearnOnTikTokProgram is funded by the company’s $50 million creative learning fund that it announced earlier this year as part of its $250 million commitment towards the impact of the coronavirus. TikTok announced the fund for educators, professional experts, and non-profits to offer creative learning sources via its platform during the pandemic.
The main purpose behind this initiative of TikTok was to offer assistance to millions of students around the world in the form of learning material that they could access while being stuck at home due to the coronavirus lockdowns.
Moreover, majority of TikTok’s user community comprises of teens, so providing them with an educational pathway is quite a valuable tool.
TikTok’s integration of the Learn feed shows that the company is trying to showcase its good and beneficial side, especially considering that it is more than often criticized for the primary service it offers. TikTok has also come under scrutiny over its alleged links with the Chinese government and sharing of user data.