Donating to a charity is considered one of the noblest social
activities. The State of Modern Philosophy shares a report each year that
includes the insights that helps the social sector to more effectively engage
with their donor base. Donors are essential for a social sector and retaining
them is their top priority by creating meaningful connections with them.
Online donor behaviors play a huge role in the conversions
of potential donors into permanent donors, which is why donor stats, insights
and behaviors are important. The report shared delves and deconstructs few of
the key topics in an online donor’s journey. These topics include the flow of
traffic, campaigns with highest conversions, fundraising revenue from recurring
donors, and donor retention.
To understand the full report, take a look at the
infographic below that summarizes the whole report and gives answer to the key
questions.
Infographic by: classy
