Donating to a charity is considered one of the noblest social activities. The State of Modern Philosophy shares a report each year that includes the insights that helps the social sector to more effectively engage with their donor base. Donors are essential for a social sector and retaining them is their top priority by creating meaningful connections with them.
Online donor behaviors play a huge role in the conversions of potential donors into permanent donors, which is why donor stats, insights and behaviors are important. The report shared delves and deconstructs few of the key topics in an online donor’s journey. These topics include the flow of traffic, campaigns with highest conversions, fundraising revenue from recurring donors, and donor retention.
To understand the full report, take a look at the infographic below that summarizes the whole report and gives answer to the key questions.
Infographic by: classy