Using smartphones to stream their favorite shows or videos means that advertisers will have less revenue because mobile ads are not perfectly optimized. If we look at the data provided by the mobile ad company, their biggest consumers are people of age 24 to 34 who spend $25.85 every month on app subscriptions. People aged 16 to 24 spend around $21.41 whereas old age consumers spend $13.97 every month on subscriptions,
The subscription services have become fairly popular among the people in the USA. People, on average, spend around $33.58 on streaming and on-demand entertainment services such as Netflix, Disney+, Amazon Prime, Hulu, and YouTube TV. These all streaming services are the to choices for the people in the USA. The big surprise is that 57 percent of young adults admitted that they use smartphones to stream their favorite shows and videos. Millennials and Gen Z are also preferring to buy their desired subscription of mobile apps instead of spending on other services.
The real problem is that the aforementioned popular streaming services (except Hulu) doesn’t have an advertisement model. These platforms don’t offer an advertisement model as a part of their subscription service. Even Hulu, which allows the marketers to reach its subscribers has a lot of limitations as to what should be advertised. HBO Max and Apple TV+ are looking to generate revenue from advertisements from next year.
In other words, advertising on steaming services is near to impossible these days with the limitations and restrictions. It is a nightmare for advertisers to sneak in their product to millions of viewers. Take a look at the following infographic for more information.
Infographic by: digitalinformationworld