LinkedIn is one of the most popular social media platforms out there. Despite having a more professional rather than a casual approach, it is still very popular and in regular use of millions of people. There are also LinkedIn campaigns to attract more audiences, but when it comes to gamer audiences, it may not look like an ideal place to start.
In general, gaming is more popular on other social media platforms like Facebook, YouTube, Twitch, Snapchat, etc. but not LinkedIn. The professional image of LinkedIn doesn’t allow itself to be put in the gaming genre. LinkedIn is like a recruiting platform where people boast about their professional careers, such as starting a new job or getting a promotion, and gaming is considered far from being professional.
In a recent report from LinkedIn, it was stated that the engagement with the gaming content has increased by 37 percent in the first of 2020 in comparison to previous years. While being a more business-oriented social network, about 55 million of its active users in the US are gamers. This is evidence that gaming has become a key connector in all online trends, especially LinkedIn.
Gaming is universal, and it is the most consumed content on the planet right now. When gamers are not playing, they are consuming online content related to it. It would only seem reasonable for LinkedIn to promote gaming as a genre of its own. Promoting such content will give a significant boost to the increase of a newer audience, especially the young ones.
To learn more about the report that LinkedIn has shared, take a look at the following infographic for more detailed information.
Infographic by: LinkedIn