LinkedIn is one of the most popular social media platforms
out there. Despite having a more professional rather than a casual approach, it
is still very popular and in regular use of millions of people. There are also
LinkedIn campaigns to attract more audiences, but when it comes to gamer
audiences, it may not look like an ideal place to start.
In general, gaming is more popular on other social media
platforms like Facebook, YouTube, Twitch, Snapchat, etc. but not LinkedIn. The professional
image of LinkedIn doesn’t allow itself to be put in the gaming genre. LinkedIn
is like a recruiting platform where people boast about their professional
careers, such as starting a new job or getting a promotion, and gaming is
considered far from being professional.
In a recent report from LinkedIn, it was stated that the
engagement with the gaming content has increased by 37 percent in the first of
2020 in comparison to previous years. While being a more business-oriented social
network, about 55 million of its active users in the US are gamers. This is
evidence that gaming has become a key connector in all online trends,
especially LinkedIn.
Gaming is universal, and it is the most consumed content on
the planet right now. When gamers are not playing, they are consuming online
content related to it. It would only seem reasonable for LinkedIn to promote
gaming as a genre of its own. Promoting such content will give a significant
boost to the increase of a newer audience, especially the young ones.
To learn more about the report that LinkedIn has shared,
take a look at the following infographic for more detailed information.
Infographic by: LinkedIn
