
The new Facebook update offers its users the most relevant and personalized feature of all time. Ever since the Watch feature appeared on Facebook, the engagement rate among its users went dramatically high, eventually causing a sudden escalation in the viewership stats of the popular application. Another contributor to this increased engagement rate is the Covid-19 pandemic that turned onsite traffic to online traffic just in a matter of weeks, and suddenly this became the new reality of our lives.

For people who want to keep themselves updated with the hot news and videos every other day, Facebook has put stress and altered its algorithms to make sure that every user gets to watch the popular and most recent videos that make it to the platform of Facebook.
These features will not only benefit the users to keep their personal interests intact in one place, but it will also drive the viewership to a more progressive rate. Facebook has experienced an almost double increase in its videos’ viewership after adding more personalization features into the application, which is why the company has decided to continue to make the existing features even better and friendlier in the future.