Website cookies have been around for almost three decades now. They have proven to be a valuable source of information for many marketers in recent years. If you don’t know what a cookie is, it is a small piece of information that a browser puts on your computer which can be accessed by other websites.
However, the days of cookies are coming to an end as there are more concerns of privacy and security today, than ever before. The laws and regulations dealing with privacy are very common around the world. Cookies are believed to be invading the privacy of people innocently browsing the internet. There will be a sudden shift in the dynamics of marketing with the ending of third-party cookies.
A healthy internet ecosystem revolves around three things, users, advertisers and publishers. Advertisers and marketers will be the more common group of people who will feel the repercussions of removal of third-party cookies.
To avoid the nuisance, we must start preparing today for a post-cookie world of the future. There must be a number of questions arising in your mind right now, how will the target audience work, how will it affect Facebook and Google or how to maintain the democracy of the web. Don’t worry, we have you covered, take a look at the following infographic for answers to these questions.
Infographic by: districtm