The shopping experience of today has become very tech-oriented. We can shop for almost everything online, from clothes to books to even groceries and household items now. The e-commerce sector has, therefore, a huge responsibility to provide unforgettable customer experience straight through the customers' display screens.
But regardless of the whole e-commerce game, brick-and-mortar businesses still have their worth. The young generation still loves visiting actual physical stores. But here's the thing — even brick-and-mortar businesses are taking advantage of technological methods to truly improve customer experience. So be it offline or online, the ideal thing to do is to maintain a balance between the real and digital world for all customers. How is this achieved? With the help of IoT and retail edge technology.
Check out the infographic below to see a couple of technology solutions for businesses to synchronize customer experience with both their physical as well as online presence.