Facebook is making its payment processes easier and simpler for both Facebook and Instagram users to enhance their purchase experience based on posts and ads on all the Facebook apps. For this purpose, the social media company is introducing a new Accounts Centre option, which it will roll out for testing this week.
The Accounts Centre will serve as a central point where users can connect their Facebook, Messenger, and Instagram accounts, which will save them from the hassle of separately logging in to each of their accounts when making purchases.
There will be three types of account linking options available in the Accounts Centre: Story and Post Sharing, Facebook Pay Info, and Logging in Across Accounts.
The Story and Post Sharing Option will allow users to cross-share their Stories across the apps. With Facebook Pay Info, users can authorize their payments via their linked Facebook Pay details from the main Facebook account. And lastly, by choosing to log in across accounts, users can easily log in to a separate account from Facebook, without having to re-enter the log-in details.
The purpose of the account linking option is to help Facebook improve tracking processes by providing more context in relation to users’ usage across the apps. Plus, by linking all the accounts to Facebook Pay, it will be easier for Facebook to prompt quick purchases. This is also related to the new Shopping features on Facebook and Instagram.
Facebook seems to be working on expanding Facebook Pay ever since it started to face some challenges with its Libra cryptocurrency project, which it had created as a simpler and less-costly option for users to make purchases on its platform. Regulatory concerns hindered the development of the project, causing Facebook to seek other options to facilitate funds transfer and eCommerce exchange across its apps.
The Libra project is still under development, though. However, Facebook is mainly focusing on Facebook Pay, as the main benefit it is receiving from the option is connecting it to more platforms, hence making its overall purchase system more convenient.