Netflix is rolling out a new feature, Shuffle Play, which can be tested on the company's platform. The option of shuffle play can be found below the user's profile and Netflix's home screen.
Netflix is testing a ‘Shuffle’ button for indecisive viewers. pic.twitter.com/PyHcdZNAts— Pop Crave (@PopCrave) August 19, 2020
With Shuffle Play, users can randomly select a movie or TV show that they want to watch. The list of movies or TV shows that will be shuffled will either be the ones that have already been watched or viewed by the user, or those that are saved in the user's My List section.
Although the feature hasn't been officially rolled out yet, it can be tested on connected TV devices. Netflix began the testing in July. Some of the users also reported that they found a shuffle option that said 'Play Something' located in the sidebar navigation of their TV app.
Shuffle play on Netflix. It's a thing... pic.twitter.com/Le1D3IxRwp— Tom Hodgson (@tall_n_moody) August 18, 2020
Earlier in 2019, Netflix had launched a similar feature of Random Episode for select TV shows on its Android app. The company had also rolled out an option to autoplay reviews while a user is browsing the menu, but a lot of users were not very happy with the feature, so Netflix gave them an option to disable it.
Shuffle Play is Netflix's newest content-discovery technique that will help boost the viewing hours on its platform.