With so many websites active on the Internet, it can become quite a hassle to make sure your website gets noticed. There's a lot of competition and your content has to be a world apart if you want to make it to the first page of the search engine. This is where search engine optimization comes into play.
Other than the actual content on your website's pages, there are many technical aspects that need to be handled as well. It all starts with the infrastructure of your website. First of all, you need to ensure that your website is secured by an SSL certificate. Not only will that make your website secure, but it will also improve your website's SEO.
You also need to keep in mind that many people don't access websites from desktop devices. In fact, now that smartphones and tablets have become so common, it is absolutely essential to make your website mobile-friendly. There are a couple of other technical features as well, which you can easily understand from the infographic below.
Infographic by: TheBlueOceansGroup