With the excessive hype and usage of TikTok, it only makes sense why the app now has a competitor that has entered the social media market. Instagram announced that it will be launching its new video feature, Reels, in America. The feature is meant to help users create short-form, creative content. Speaking of this, Reels has already been tested in countries like India, France, Germany, and Brazil. According to the NBC News, the feature will arrive in more than 50 countries including America, within a few weeks. Reels’ US launch was further confirmed by a Facebook spokesperson who added that the feature will arrive in America in early August.
Apparently, Reels has been specifically designed to challenge the growing power of TikTok. Like TikTok, in Reels, users can add music or other audio to their 15 seconds videos and use a variety of editing tools like countdown timer and speed adjustments.
Moreover, TikTok has been facing a few troubles in the market recently. The app has been banned in India and the Trump administration has been looking forward to a similar ban as well. The possible ban news has encouraged other TikTok rivals to rev their engines. Even Snapchat and YouTube have been testing navigation similar to TikTok for their content.
Even though majority of the TikTok users might not hop on Reels after TikTok’s ban, Instagram does have a shot of winning the competition with its wide user reach.