Combine demographics and technology and boom- you get technographic data! As data and web pages continue to grow, technographic data is taking not just the Internet by storm, but our lives as well. It is a fact that our behaviour, as a consumer or a user, is being monitored at all times.
Organisations take advantage of technographic data to better understand consumer psychology and come to terms with how they can boost their company's sales and reputation. Technographic data informs about an organisation's technology usage. With the help of this data, prospects can be targeted at the right time for higher chances of converting them into consumers.
It helps sales representatives make consumer calls at the time when there is a higher chance of selling the company's products or services. The conversation can be done based on the information analysed using technographic data. This is just one way of doing it, the data could also improve marketing campaigns of other modes as well.
Remember that this data is associated with the technological usage of not just the users, but also of the company. The infographic below shall help you further understand how technographic data works.
Infographic by: TDInsights