Creating and posting a video on the app is not a complicated task, but having it to trend on the app and living up to its ecosystem is a challenging task nonetheless. Businesses are looking to find new marketing methods on social media and are jumping onto the TikTok app. You will need to be more creative to stand out on this app, or your content will be crushed by the several popular ones on the platform.For a success rate and recognition of your content, you need to start a challenge or a trend. Trends are very popular on the app, as there are many new trends every week on the app. If you can jumpstart a challenge or a hashtag representing your business, it will be a gigantic boost for its reputation. However, you must not throw out the idea that it has a very challenging ecosystem and starting a challenge is not an easy task.
This is where we come to help; there are a few tips that you can use to inspire a hashtag or a challenge with your brand as the central idea.
Infographic by: TikTok