From a business point of view, marketing is probably an
essential aspect of a product’s life cycle. This is the reason why companies
spend a significant amount of money on their marketing and ad campaigns. Most
companies set the marketing budget more than the development to increase their
popularity.
In today’s digital day and age, the use of traditional
marketing tactics is not as impactful as what media marketing can do. The
media, in any form, can play a vital role in marketing campaigns, which is why
many companies use social media to promote their products and services. Images
and posts are one thing that makes marketing interactive, but with the use of
videos and gifs, you can take the marketing one step further into immersion.
Videos are being used for advertisements for a very long
time and are the most successful medium out of all the mediums. It has now
become mainstream than image marketing, but digital marketing, as a whole, has
been very successful. Every business, even eCommerce, can easily benefit from
this mode of marketing.
About 80% of business owners who use digital marketing
preferred video marketing than other modes. Don’t be mistaken; the use of imagery
in marketing is also a very excellent way to market your product, and with the
latest technology of 3D and 360 images, they can also be more immersive.
However, technology has advanced in the video aspect as well, and can create an
even more immersive experience with the use of AR and VR. Also, with 5G
technology on the rise, the buffer time in videos will be a thing of the past.
Statistics show that video marketing has resulted in the
increased traffic flow of eCommerce websites, which helped the businesses
increase sales. It was also evident that video consumption on mobile devices is
now growing faster than ever before. More statistical facts about the
advantages of video marketing can be found in the below-mentioned infographic.
Infographic by: go-globe.com
