Impact of Fake Reviews #infographic - Visualistan

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In this world of internet, you can now easily judge a product or even a place by the rating it has on Google. Ratings and reviews have changed the whole ball game for the eCommerce industry. How easy is it to just look up a restaurant and judge it based on the reviews it is getting online? Pretty easy.

Almost any online platform that markets or sells a product gives an option to its users to give or read ratings and reviews. This makes it very easy for the customers to make a choice and also compare two products or brands. Positive review stands out the most, and the companies boast them on their websites and use them in marketing as well. Negative reviews don’t gain that much attention but certainly has an effect on the product when it is negatively reviewed.
Negative reviews are one thing because they come from the customers and their opinion on the product, however, fake reviews are a different kind of low that any company would incorporate. The product or company will lose its credibility if they are subjected to fake reviews. Not only that, but they will also lose customers if they suspect fake reviews. If a company is getting all the positive reviews and very fewer negative reviews, then there is a 95% chance that the customers will suspect that it is fake reviewed.

Companies are now paying people to give fake positive reviews on their product so that they can be more successful, which is a clever business tactic but morally corrupt nonetheless. With more and more businesses starting up, the trend of fake reviews is also rising, which is a shame because if this keeps up, people will stop believing in the reviews that were once so reliable.

Let us take a look at this infographic for the impact fake reviews can have on a business in the light of statistics:

Impact of Fake Reviews


Infographic by:Invespcro.com

Share This Infographic On Your Site

Impact of Fake Reviews #infographic


In this world of internet, you can now easily judge a product or even a place by the rating it has on Google. Ratings and reviews have changed the whole ball game for the eCommerce industry. How easy is it to just look up a restaurant and judge it based on the reviews it is getting online? Pretty easy.

Almost any online platform that markets or sells a product gives an option to its users to give or read ratings and reviews. This makes it very easy for the customers to make a choice and also compare two products or brands. Positive review stands out the most, and the companies boast them on their websites and use them in marketing as well. Negative reviews don’t gain that much attention but certainly has an effect on the product when it is negatively reviewed.
Negative reviews are one thing because they come from the customers and their opinion on the product, however, fake reviews are a different kind of low that any company would incorporate. The product or company will lose its credibility if they are subjected to fake reviews. Not only that, but they will also lose customers if they suspect fake reviews. If a company is getting all the positive reviews and very fewer negative reviews, then there is a 95% chance that the customers will suspect that it is fake reviewed.

Companies are now paying people to give fake positive reviews on their product so that they can be more successful, which is a clever business tactic but morally corrupt nonetheless. With more and more businesses starting up, the trend of fake reviews is also rising, which is a shame because if this keeps up, people will stop believing in the reviews that were once so reliable.

Let us take a look at this infographic for the impact fake reviews can have on a business in the light of statistics:

Impact of Fake Reviews


Infographic by:Invespcro.com

Share This Infographic On Your Site

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