In this world of internet, you can now easily judge a
product or even a place by the rating it has on Google. Ratings and reviews
have changed the whole ball game for the eCommerce industry. How easy is it to
just look up a restaurant and judge it based on the reviews it is getting
online? Pretty easy.
Almost any online platform that markets or sells a product
gives an option to its users to give or read ratings and reviews. This makes it
very easy for the customers to make a choice and also compare two products or
brands. Positive review stands out the most, and the companies boast them on
their websites and use them in marketing as well. Negative reviews don’t gain
that much attention but certainly has an effect on the product when it is
negatively reviewed.
Negative reviews are one thing because they come from the
customers and their opinion on the product, however, fake reviews are a
different kind of low that any company would incorporate. The product or
company will lose its credibility if they are subjected to fake reviews. Not
only that, but they will also lose customers if they suspect fake reviews. If a
company is getting all the positive reviews and very fewer negative reviews,
then there is a 95% chance that the customers will suspect that it is fake
reviewed.
Companies are now paying people to give fake positive
reviews on their product so that they can be more successful, which is a clever
business tactic but morally corrupt nonetheless. With more and more businesses
starting up, the trend of fake reviews is also rising, which is a shame because
if this keeps up, people will stop believing in the reviews that were once so
reliable.
Let us take a look at this infographic for the impact fake reviews can have on a business in the light of statistics:
Let us take a look at this infographic for the impact fake reviews can have on a business in the light of statistics:
