With global lockdowns in place to contain the spread of COVID-19, most of us are finding a lot of free time on our hands. And fortunately, many are using the time effectively by building up their personal brands on social media.
Similar to social media influencers, personal branding involves creating a persona on the virtual space that represents an individual’s uniqueness. Its importance may not be apparent to an average internet user but if you are looking to build your reputation on a professional level – creating a personal brand is essential.
In fact, college graduates are specifically advised to work on their personal branding to present themselves as reliable in front of potential employer.
With this being said, the year 2020 creates a significant requirement for personal branding. With the economy crashing – and no foresight of seeing it rising anytime soon, digital platforms are seeing higher engagement rates than ever. Due to social distancing measures being followed almost all over the world, home-bound individuals are now turning towards social platforms for everything from entertainment, e-commerce, and even employments.
Simply put, in the strange world we are living in nowadays, the social media is giving us more opportunities than ever to enhance our online presence.
In this regard, the team at DSMN8 have created an Infographic highlighting the importance of personal branding for professional growth along with pointers to help you make the best use of the marketing protocol.Check the below Infographic and let us know your preferred strategies to develop a strong personal branding.
Infographic by: www.dsmn8.com