As Snapchat first came out in 2011, it was directed mainly at teenagers. But Snapchat has grown into a powerful business app over the past few years, offering brands and marketers plenty of ways to reach out to a particular audience.
Snapchat currently has 166 million active users who use the application to keep up with friends, family, events and share what they are up to. Several brands have launched advertising on Snapchat to reach out to a highly engaged audience that is connected at all times of the day.
infographic by: www.99signals.com