The Local Search Ranking Factors is a biannual survey of respected digital marketers. Participants are asked, “In your opinion, to what extent do each of the following thematic clusters contribute to rankings across result types at Google?”.The starting point for any business is to ensure that your Google My Business listing is in your possession and fully optimized.
Particular care needs to be taken to ensure the name, address and phone number are accurate and will be used in all other citation sources and directories on the web. This helps to establish a line of credibility for Google that you are who you say you are and based where you say you are.
Next up are the number and quality of back links to your site. These are essentially seen as votes by Google. The more sites that Google already trusts that are linking to your site, the more Google will trust that the information on the pages of your site is true and trustworthy.
infographic by: www.everincreasingcircles.com