European customers or subscribers, you are affected by this legislation. That means you'll need to ensure compliance with your lead generation and email marketing practices to prevent penalization. Sendinblue provides some best practices for your opt-in strategy to help you get going, which will help you avoid this and keep your contacts satisfied.
The date to consider is 25 May 2018. This is when GDPR comes into effect in Europe, meaning you don't have much time to get ready. We suggest that you start reviewing your registration forms, optins and data collection procedures to adhere as soon as possible to the new requirements of this legislation.
infographic by: blog.sendinblue.com
