Digital marketing is a rapidly changing field. Keeping abreast of the latest research is important for every digital marketing business. It works in a straightforward manner: delivering digital marketing tools really needed by prospects and current customers. Study data and analytics guide digital marketing campaigns independently of the campaign's objectives.
One research, however, shows that just 38 per cent of businesses have digital transformation as a permanent fixture on the agenda of their CEO. Organizations are as cynical today as they were five years ago or so ago. Many CEOs support digital transformation, but only 36 per cent shared their dream with their workers. The #1 reason for this is the inability to recognize the "strategic benefits" of digital traveling.
infographic by: www.myoptimind.com