Although Twitter's user growth has slowed down, it still remains one of the top social media platforms for new trends and building conversations.
Having a presence on Twitter can help your brand with engagement and discovery. Moreover, people, these days want to see brands on the platform and one of the reasons is because they can easily interact with the brand and get answers to their queries far more quickly and easily as compared to other platforms.
Therefore, if Twitter is not already a part of your digital marketing plan, then consider including it in it. Doing so will open doors to more opportunities and do wonders for your brand.
Hootsuite compiled some stats through which you can get a clue about what makes Twitter so important and help you create your next successful digital marketing strategy.
According to Hootsuite, there are about 145 million active users on Twitter daily out of which 30 million are Americans. The key stats also show that tweets with hashtags are 100 percent likely to get engagement. Additionally, it comes as no surprise that 12 percent of Americans stay updated on news through the site and more than 2 billion videos are watched every day on the platform.