Link building is one of SEO's most hotly debated facets, but is also one of the most important parts. This gives Google an idea of what keywords you are most important to, which shows how trustworthy and famous your site is. Well done, creating links will improve your site's online exposure. However, taking a careful and considered link building–both internal and external link building–is so important, so as not to have a negative impact on your search performance.
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