Last week, Facebook removed the option to create a Messenger account without a Facebook profile.
According to a Facebook spokesperson, Facebook discovered that most of the people use messenger through their Facebook profiles so they wanted to simplify the process.
This option was introduced in 2015 to allow people to use Facebook Messenger in regions where Facebook isn’t available due to network limitations or government orders. But since it wasn’t widely used and as Facebook has said that most people use Messenger with their Facebook profiles, taking down this option would not make much difference.
Yet a question still arises, why remove it when the option could drive even the smallest numbers of users to Facebook? This could be a contribution to an integrated messaging system that will enable users to easily interact with Instagram, Messenger, and WhatsApp. This could be beneficial for Facebook as the platform has gained increases in messaging activity over the years.
And if in the future regulatory groups decide that the company should be separated due to competition, then by merging its back-end systems Facebook could debate that a break-up would not be possible, resulting in regulators to change their minds or take a different step.
We might view the removal of sign up for Messenger without a Facebook profile a minor change but if you see the bigger picture, it adds to the unification of messaging and help Facebook solidify its tools.