Online hotel reviews have become far more important than can be assumed by hoteliers. There are so many variables that hotels need to consider in order to maintain a sustainable return on investment. One of those is the online presence and credibility.
Committing to hotel review websites with your hotel customers shows that you are active & willing to hear good feedback for your hotel as well as resolve any negative experiences. If your user profile is positive or negative, a well-managed account for your hotel and customer service experience can become a center stage for additional marketing strategy.
infographic by: www.maidenstride.com