Working with both Generation Z and Y? It is a no-brainer that modern online retailers are to be in line with the modern generation if they want to see constant clients flow. At this point it is worth to find out how old are your customers and diving deeper define which Generation (Y or Z) they belong to.
Also known as Millennials (Generation Z) and Post-Millenia (Generation Y) make up the greatest population groups and both generations are already used to a constant internet connection. Thus, armed with proper marketing campaigns like collaboration with well-loved influencers (of course, different for two generations) and offering the right products (to the right audience)/
Entrepreneurs can use purchase preferences and digital habits of proliferating generations to churn through even most appealing competitors deals. Learn all the details about your target audience from the following infographic. The infographic is created by BelVG ecommerce development agency.
infographic by: belvg.com