This is perfect for a multi channel strategy. No chance for advertisers to connect and network with decision-makers can be overlooked. Therefore, it's a wrong strategy relying on a single channel of communication. IT decision-makers need to be approached on every possible forum from email marketing to social media to gain their confidence and build authority.
It is crucial for marketers to know the requisite lead information, such as their content preferences, purchasing habits, concerns, and more, before targeting leads. Based on these insights, strategies that engage and generate responses can be created.
infographic by: www.bizinforusa.com