Google has released a new website based on search data that lets users see which products are trending.
The mini-website is called Google Shopping 100 and it gives insight on consumer trends over 2019.
According to Google:
"Google Shopping 100 showcases products that have underwent a recent increase in U.S. searches. While classics are still sought-after - for example, search data still ranks Monopoly as a popular present - Google Shopping 100 highlights items that are rising in popularity to give you fresh ideas and keep you up to speed on the latest."
It is important to mention here that the list of products on the site doesn’t showcase the most popular products overall but instead show products that have faced an increase in searches. The website gives good research information that can benefit your brand or business. For example, if you have a beauty business, then you can check to see which products are at the top to set your marketing strategies and promotions.
Google has said that it has selected categories that are relevant at this time of the year. You can explore products from categories that include tech, kitchen gear, toys and games, accessories and apparel, and gaming.
So whether you want to go shopping for yourself or get a gift for your loved ones, this new site will surely help you out.