The process seems to be quite straightforward at first glance. Google gives you clear instructions and checks your listing. Easy like this. But you'll see that there's a lot more to it when you take a closer look. Most people are failing or even refusing to check their database, losing postcards or not obtaining them at all, ignoring obvious points, and thus struggling to find a solution.
The first and most important reason for verifying GMB is very easy–unless you check it, you will not be able to manage the business information in Search, Maps, and other assets of Google. Google will check your business ' physical location and verify that you are entitled to own a listing. Only after that will you be able to make changes to your business information through Google, view insights listing statistics, upload new photos, publish comments, respond to customer reviews, and so on.
infographic by: seranking.com