With around 2 million small businesses across Australia, showing up on local search results is extremely important. Google knows how important local search results that’s why they have given increased focus to personalized search results that focus on businesses that are local to the searcher.
This change from Google caused a shift in how small businesses plan their SEO strategy. Years ago all you need to do to rank on the first page of Google is to build a website and hire a company to spam links to your business. That is no longer the case today. The modern SEO requires a well-rounded and sophisticated approach to increase online search visibility.
infographic by: www.shoutoutdigital.com.au