Amongst all the discussions, I see very little mention of how to invest in UI/UX or even the benefits of doing so. Functionality, performance, and stability are typically higher on the priority list. I find this baffling (and not just because I’m a UI designer!). Investing in your product’s UI/UX has a potentially very large ROI, which many SaaS companies are missing out on. And it’s not as complicated as it may seem.
This is especially true for products which have a higher-than-desirable churn rate (usually an indication that the software isn’t easy enough to use or doesn’t fit in well enough with users’ lives). So why is the ROI of UI/UX improvements so high? The exact ROI is hard to quantify since each product has different metrics.
The general rule of thumb in organisations that routinely focus on improving UI/UX is that every dollar returns $10-$100. This is because the cost of changing part of your SaaS product increases nonlinearly as development goes on. Focusing on design saves costs down the line, especially early on in the product development cycle.
infographic by: www.dtelepathy.com
