Due to mounting evidence of its health benefits, it is increasingly used as a key ingredient in consumer packaged goods such as food, beverages, and health and wellness products. This burgeoning market is estimated to grow from $5 billion in 2019, to $23.7 billion by 2023. However, major challenges with existing products need to be addressed, such as poor bioavailability, or the rate at which CBD is absorbed into the bloodstream.
When CBD is extracted from the cannabis plant, it takes an oil-based form. Like any oil, it is hydrophobic, meaning it will not dissolve in water. As a result, CBD oil resists absorption into the bloodstream—with 96% of it being flushed from the body without ever having an active effect. Nanoemulsion is the most common method of creating CBD-infused products. The process involves pulverizing cannabinoids into nano-sizes, and combining them with an emulsifier and a carrier oil, in an attempt to create a water-soluble CBD.
infographic by: www.visualcapitalist.com