Generation Z marketing simply calls for a change in your approach and strategy. The savvy marketer will do well to study their habits and the places they hang out. The key to nailing Generation Z marketing is to know as much as possible about them.No generation has been as empowered as Gen Z is.
Technology has given the freedom to break free from traditional media channels. In turn, this freedom has given them a choice of what they consume, when they consume it, on their preferred platform.Traditional marketing thrived on gathering data from current trends and using it to create the next successful campaign.
That approach is fast losing its potency as Gen Z is not into current trends—they are looking for the next trend to follow. Brands that anticipate the “next wave” are the ones that have success with their Generation Z marketing. With Gen Z, it’s all about providing an experience that they enjoy. That’s why most of the successful marketing campaigns of our time (and going into the future) are more about experiencing the product. This approach is contrary to traditional marketing methods that relied more on informational campaigns.
infographic by: www.campaignmonitor.com
