The ways in which consumers research and buy products are changing, and that means the methods a business uses to promote itself and its products also needs to shift in-line. This has made the choice between offline or online marketing more complex - which is more worthy of your marketing spend? Offline marketing - newspaper adverts, TV ad campaigns, direct mail, etc. - are getting less focus, but research suggests that many consumers still rate these channels as significant factors in their discovery and purchase process. Local newspapers, in particular, remain a trusted source of information when it comes to local businesses.
infographic by: www.cmc-partners.co.uk
