By 2023, investment in marketing automation technology will nearly double from where it’s at now. Adoption of automation technology is increasing at an absolutely astounding rate. Marketing automation refers to the software that allows you to automate activities and operationalize communications with the goal of managing the repetitive and time-consuming tasks.
Companies that use marketing automation see more web traffic, more buyers, and spur greater retention and loyalty. Coupled with personalization engines, marketing automation engages prospects and customers through highly relevant content that, in turn, converts them into loyal customers. By streamlining this process, you’re able to build personalized, one-to-one connections with a seemingly endless number of customers, at scale.
infographic by: www.infoclutch.com