There is no more need for an expensive satellite or huge television to participate in a live event that is happening on the other side of the country! Live streaming is an accessible tool for communication through various platforms such as Facebook, Youtube, Linkedin, and more.
Whether it be not being able to attend a business conference or simply preferring to watch a concert from the comfort of your home, live video is an effective step towards higher engagement, further reach, and speedy conversion. Use live video to educate your audience, build a community around your brand, or give your followers a sneak peek inside the company! When learning about a new brand or company, 69% of users prefer video to text.
Live video is not only a simpler way to provide content that is easy to share and is cost effective, but also encourages trust and transparency. You don’t want to get left behind as video is predicted to make up 82% of all internet traffic by 2022. Learn more about what people watch and tips to get started with live video here.
infographic by: www.switcherstudio.com