Experiential marketing, or engagement marketing, is a technique that seeks to help brands interact directly with a target audience and create a powerful customer-to-brand experience. It’s a simple aim, but there are many ways to achieve it – making experiential marketing a broad church. As such, experiential campaigns involve all manner of brand activations. These range from stunts and product sampling through to immersive experiences, events and much more.
Everything You Need to Know About Experiential Marketing #infographic
Experiential marketing, or engagement marketing, is a technique that seeks to help brands interact directly with a target audience and create a powerful customer-to-brand experience. It’s a simple aim, but there are many ways to achieve it – making experiential marketing a broad church. As such, experiential campaigns involve all manner of brand activations. These range from stunts and product sampling through to immersive experiences, events and much more.
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