Experiential marketing, or engagement marketing, is a technique that seeks to help brands interact directly with a target audience and create a powerful customer-to-brand experience. It’s a simple aim, but there are many ways to achieve it – making experiential marketing a broad church. As such, experiential campaigns involve all manner of brand activations. These range from stunts and product sampling through to immersive experiences, events and much more.
infographic by: www.m2live.net