If you’d asked me two years ago to show you how to write a design brief, I’d have said no. I know that sounds melodramatic, but it’s my way of saying that I didn’t like design briefs. I’d seen too many of them that were as original, meaningful, and appealing as another Kardashian. I also didn’t see anything they offered that couldn’t be addressed in a good brand manual.
infographic by: blog.teamweek.com