If you’d asked me two years ago to show you how to write a design brief, I’d have said no. I know that sounds melodramatic, but it’s my way of saying that I didn’t like design briefs. I’d seen too many of them that were as original, meaningful, and appealing as another Kardashian. I also didn’t see anything they offered that couldn’t be addressed in a good brand manual.
The Ultimate Guide to Writing a Design Brief #infographic
If you’d asked me two years ago to show you how to write a design brief, I’d have said no. I know that sounds melodramatic, but it’s my way of saying that I didn’t like design briefs. I’d seen too many of them that were as original, meaningful, and appealing as another Kardashian. I also didn’t see anything they offered that couldn’t be addressed in a good brand manual.
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