A24’s The Witch took in an estimated worldwide total of $40.4 million USD at the box office. When compared to major Hollywood tentpole films that doesn’t sound like much.“Filmmakers—often the toughest audiences for their own films’ marketing campaigns—recognize the company’s real excitement for their films. That’s the chief message of an A24 campaign, really, from elegant design to sharp social media to clever co-branding choices: This is a company that gets it.
