Two years ago, the social media giant Instagram undertook a bold move—it took the best product from Snapchat, its direct competitor, and added its own a twist to create Instagram Stories. The idea behind Instagram Stories was to enable users to share “the less-glamorous” moments of their lives, with the posts disappearing after 24 hours.
Stories can be shot and decorated right in the app, offering a pressure-free alternative to the otherwise “perfect” Instagram feed. Instagram Stories turned out to be the best product Instagram—and Facebook in general—has offered.
infographic by: 99firms.com